What do Beyoncé, Coca-Cola, Michelle Obama, Nike, Mark Zuckerberg, and Starbucks all have in common?
They have influence.
You may be wondering how they got there, winning hearts and minds, while other artists, politicians and business leaders struggle to capture a spotlight for their ideas. Yes, there is a level of talent that accompanies their influence, but there is also something special about each and every person and brand that keeps their audience's eyes locked on them. It's not enough to just have a lot of followers if they're passive; it's what influencers are communicating and how they're doing it that separates the amateurs from the experts.
Believe it or not, you too have the ability to be influential. Don't let your Klout score make you feel any different. Join us this Wednesday, July 15 at 2 p.m. ET for our next #BizChats Twitter chat where we’ll be discussing the art of influencing.
Joining us will be: Alyssa Campanella, former Miss USA & style blogger of The A List; Brian Kelly; founder and CEO of thepointsguy.com; Christian Siriano, luxury womenswear brand fashion designer & member of the CFDA; Glen Gilmore, Forbes' "top 20 social media Influencer", digital marketing strategist, & lawyer; Jessica Igoe, head of global media content and partnerships at Google Play; JJ Davis, executive director of Dell's influencer relations & client solutions PR; Natalie Zfat, writer, entrepreneur & social media influencer; Steve Rubel, chief content strategist for Edelman; and Vashtie Kola, filmmaker, artist, designer and creative consultant;
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