If Uber's goal was to get people talking about its new logo, it has certainly succeeded.
Uber revealed a completely redesigned app logo on Tuesday, ditching the U-shaped design in favor of a more abstract and curious collection of lines and squares.
Predictably, the Internet lost it.
Many on Twitter suggested the new design looks like a bank logo, which is actually fitting for a startup that has gone from scrappy to a $62.5 billion corporate behemoth in just five years.
But the comparisons went far, far beyond the financial industry.
Some other technology companies also took notice of the logo change, including Square, Twitter CEO Jack Dorsey's other business.
The actual explanation of what the new logo represents, according to an Uber spokesperson we spoke with, is just as complicated as you would expect. The square center of the logo symbolizes the technology itself; the lines beyond that symbolize the service rendered (dropping off and picking up).
Got it?
Us neither.
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